U.S. Trademark Registration, Made Simple

Make your brand legally yours.

A trademark isn't paperwork — it's the difference between a name you use and a name you own.

15-minute call with a licensed trademark attorney. No obligation.

Own it everywhere.

Federal registration protects your name across all 50 states — not just wherever you happen to do business today.

Stop copycats cold.

Registration gives you the legal right to shut down anyone using a name too close to yours, anywhere in the country.

Build something worth owning.

A registered trademark is a real business asset — the kind investors, buyers, and partners actually check for.

The Real Cost

The Real Price of Skipping Registration Is What Happens Later

Litigation, hijackers, and a forced rebrand cost far more than filing ever would.

The average trademark suit costs $350K+

Whether you're accused of infringing someone else's mark or have to sue someone infringing yours, litigation is the real cost of skipping registration. Per the AIPLA's Report of the Economic Survey, median trademark litigation costs run about $350,000 through final resolution when less than $1M is at stake, climbing to $775,000+ for higher-value disputes. Filing costs a few hundred dollars. Litigating costs six figures.

First use ≠ first rights if you didn't file

Common law rights only protect you in the specific area where you've actually done business — and only if you can prove it. If someone else files first, the legal presumption of ownership shifts to them nationwide, leaving you to prove prior use in a slower, costlier opposition or cancellation proceeding.

Sellers without a registered mark can't fight counterfeiters

On Amazon and other marketplaces, Brand Registry requires a registered trademark (or at minimum a filed application) to remove counterfeit listings and stop hijackers. Sellers who skip filing routinely watch unauthorized sellers take their buy box with no fast way to report it.

Rebrand later = losing your domain, SEO, and following

If another business has stronger rights to the name, you may be forced to change it — after you've already invested in your domain, social handles, packaging, and search rankings. Waiting to file doesn't protect that investment; it only delays the point when you find out it wasn't yours to keep.

Registered. Protected. Proven.

We protect brands. Including our own.

Softriver United States trademark registration certificate
Softriver service mark, U.S. Registration Number 8,260,072.

We know what federal registration means because we have protected the Softriver name, too.

Your brand deserves the same clear path from search to registration — led by a licensed trademark attorney.

Timing

Protect Your Brand Before You Need To

Most founders wait until they're making real money to think about trademark protection. By then, competitors have had months — sometimes years — to copy the name, and fixing that costs far more than preventing it.

Registering early costs less, moves faster, and gives you leverage from day one. You don't need your first million to protect what you're building. You need it protected before you get there.

Your Options

How We Compare

Who's actually filing?

Cut-Rate Filing Services

Often just a form-filler — sometimes no licensed attorney at all.

Big Law Firms

A licensed attorney, usually behind a team of paralegals.

Our Firm

You, working directly with a licensed attorney. No hand-offs.

What do you pay upfront?

Cut-Rate Filing Services

Not backed by U.S.-licensed attorneys. Many prepare the application but don't file it — or file a sloppy one so you pay more to fix it later.

Big Law Firms

Often $3,000+, sometimes hourly, rarely itemized.

Our Firm

One flat fee, shown before you pay anything: $987.

What if the USPTO pushes back (an Office Action)?

Cut-Rate Filing Services

Extra fee, if they can even help. Many can't.

Big Law Firms

Often billed separately, sometimes without warning.

Our Firm

Included in your flat fee. No surprise invoice.

Is the search actually thorough?

Cut-Rate Filing Services

Usually a quick database check, not a real legal opinion.

Big Law Firms

Thorough, but priced and explained separately.

Our Firm

A real clearance search and a plain-English opinion, before you file.

Who do you talk to?

Cut-Rate Filing Services

A support ticket, if anyone.

Big Law Firms

A case manager, then eventually the attorney.

Our Firm

Your attorney. Every time.

The part no one tells you

Selling under a name isn't the same as owning it.

Selling under a name gives you some rights where you sell. Without a federal registration, that's a brand built on a handshake. If a copycat is already causing confusion, you may have grounds to send a demand letter. That's not step one.

Contacting an infringer before you file is the real risk. If they reach the USPTO first, your claim generally turns into an expensive lawsuit instead of a straightforward application. Search, then file, then send the letter.

Some names are too weak to register at all — anything that just describes what you sell. A quick DIY search rarely tells you which kind you have.

The Copycat

Someone starts selling under a name close to yours. Without registration, you can't use ® to warn them off. You have very little leverage to make them stop.

The Amazon Wall

Brand Registry requires an active or pending trademark. No mark means no protected listings, no A+ content, no Sponsored Brands.

The Rebrand

A cease-and-desist arrives. Legal defense alone can run $5,000–$100,000+. Losing means a new logo, site, packaging, and ads — easily $10,000+ and months of confused customers.

Fees & Process

You always know what happens next.

01

Flat fees, shown up front

You know the cost of the search, the filing, and the follow-through before any work starts.

02

You talk to your attorney

Direct communication throughout. No hand-offs to a case manager.

03

Honest timelines

Real USPTO wait times, stated plainly. Not a marketing promise.

04

No surprise invoices

You know in advance what an Office Action response costs, if one is needed.

05

Written next steps, every stage

No radio silence between USPTO actions.

Why cheap filing fails

Filed is not the same as registered.

Discount sites run your name through a database and hit submit. Most refusals come from two things that check can't catch: a name too close to one already registered, or a name that just describes what you sell. A form doesn't know the difference. An attorney does.

01

Know your odds first

An attorney searches federal, state, and common-law names by hand — not just an algorithm. You get a plain-English risk report before you spend a dollar filing.

02

File it to survive review

We draft the classification, description, and proof-of-use strategy to hold up under examination. Not just to get submitted.

03

Covered after filing

If the USPTO pushes back, we respond. If a copycat appears in year one, our watch service flags them. You're not left alone after submission.

Trademark Prosecution

Four stages. One clear path.

01

Clearance Search

An attorney searches by hand and gives you a plain-English risk report before you file.

02

Filing

We draft the application to survive examination — classification, description, and proof of use.

03

Office Actions

If the USPTO pushes back, we write the response.

04

Registration

If everything goes smoothly, registration usually lands in about 1 to 1.5 years. Then you can drop the TM and use ®.

The Offer

The Ironclad Trademark Package

$987 flat attorney fee + USPTO filing fee ($350/class) — one flat invoice, ever.

  • Attorney clearance search and risk report — a $400 value, included
  • Full application drafting and filing
  • Office Action responses for procedural and minor refusals
  • 12 months of trademark watch and copycat alerts
  • Amazon Brand Registry filing support
  • Direct attorney email access. No call centers.
Pay & Start Filing — $987

Cease & Desist Letters

MarkSentinel

A copycat showed up. An attorney-drafted letter is often the fastest way to stop them without going to court. MarkSentinel reviews the use, confirms your rights, and sends the letter on attorney letterhead.

  • Attorney review of the infringing listing, site, or ad
  • Confirmation of your registration or pending application rights
  • Demand letter drafted and sent on attorney letterhead
  • Platform takedown support for Amazon, Etsy, and marketplaces
MarkSentinel

Sending a demand letter before your own application is filed can weaken your position. File first, then enforce.

Clients We've Assisted

Taap It
Avot
Crescite Innovation
Client app brand
Wick

What Our Clients Say

Business owners who trusted us with their trademark protection.

I hired Softriver Legal to file my trademark in the United States (via the USPTO), and honestly, it was impeccable from start to finish.

Ultra-responsive communication, a smooth process, and zero hassle. Everything was wrapped up in just a few exchanges. It's rare to come across a legal service that is both this efficient and pleasant to work with.

I recommend them 100%.

Kylian

Founder of taap.it

Date of experience: January 15, 2026

I had a great experience working with the Softriver Legal team. The entire process was very clear and seamless, making it easy to secure my brand without dealing with confusing or unnecessary administrative steps.

Everything went smoothly from start to finish, and overall it was a great experience. I'd definitely recommend Softriver Legal to anyone looking for a straightforward way to protect their brand.

Alexandros Kokkotas

Graphic & Industrial Designer

Date of experience: October 26, 2025

Subject manner expertise and In depth expertise was important to decision-making. Their advice and research were well-communicated and exactly what the team needed. Would definitely engage in future projects requiring trademark expertise.

melinda_m2i

United States

Date of experience: June 2026

Absolutely superb experience and you should hire Softriver Legal for any trademark needs.

crescitecullen

United States

Date of experience: March 2026

Fast and accurate trademark application submission.

neuralopslabllc

United States

Date of experience: December 2025

Trademark Basics

Why federal registration is worth it

Most businesses build a name for years before asking whether it's actually theirs. Registration turns “we've been using this” into a right you can enforce.

01

Filing first protects you.

An application locks in your priority date the day it's submitted. You can file before your first sale, based on intent to use. Waiting doesn't hold your place — it gives someone else the chance to take it.

02

One filing covers all 50 states.

A federal registration protects your name nationwide, even if you sell in one city today. That matters the moment you expand to a new state, a new market, or online.

03

The other side has to prove you wrong.

Without registration, you prove your rights state by state, with evidence. A federal registration is generally presumed valid and nationwide. In a dispute, that puts the burden on them.

04

An LLC or DBA isn't a trademark.

This is the most common misunderstanding we hear. Both are state paperwork. Neither creates trademark rights, and neither stops someone else from registering a similar name.

05

Registration is what makes enforcement realistic.

Trademark rights are private. The USPTO registers marks — it doesn't send demand letters for you. A nationwide presumption of ownership is a much stronger starting point than assembling proof from scratch.

06

The ® symbol is earned, not chosen.

Anyone can use TM. ® is only for federally registered marks. Using it early isn't a style choice — it's a misrepresentation with real consequences.

Registration isn't a formality. It's the difference between a name you use and a name you own.

This is general information, not legal advice. Your facts can change any of these outcomes.

Questions

Straight answers.

No. You can file based on a genuine intent to use the name, before you sell anything. Waiting doesn't protect you — filing does.

No. An LLC is a tax and liability structure, not a trademark. It doesn't stop someone else from using or registering a similar name.

Anyone can use TM — it just means you believe you have rights. ® is reserved for names that are actually federally registered. Using it before that isn't a style choice, it's a real problem.

Almost certainly a scam. The USPTO never calls, texts, or demands urgent payment. Check your application status yourself on USPTO's TSDR system, and never pay based on a cold call.

Yes. A federal registration covers the whole country from day one, even if you're only operating locally today — which matters the moment you grow.

No. Trademark rights are country by country. A U.S. registration protects you in the U.S. only — international protection needs separate filings.

It's common, and usually not the end of the road. Most rejections (called Office Actions) can be answered with the right legal argument or evidence.

For most businesses, the name matters most — people search for your name, not your logo. Registering the logo too is often optional.

Look them up directly in their state bar's public attorney directory. Never just trust a name and license number typed on a website or marketplace profile.

Not automatically. Someone may still legally own that name even after a company closes. Always check before using a name that used to belong to someone else.

Fees, timing, and paperwork

Expect about a week between major updates — a legal opinion, a filing confirmation, or a request for more information. Busy periods can stretch that to two weeks. We email you proof of filing once your application is submitted.

Need it filed right away? Add expedited filing for $150 on the form.

The USPTO generally takes about 4 to 5 months for a first response. Current USPTO wait times are here. If everything goes smoothly, registration usually lands in about 1 to 1.5 years. That's when you can switch from TM to ®.

Basic information only. No business formation documents or sales invoices are required. Our form asks for everything we need: the name, logo, or slogan, your goods or services, and your mailing address. If anything else comes up, we'll ask.

Yes. A maintenance filing is due between the 5th and 6th year after registration. A renewal is due between the 9th and 10th year.

Cost depends on your number of classes and your filing basis. Email us for a quote.

We try to remind you, but these deadlines are years out, so we can't guarantee it.

Yes. With a U.S.-licensed attorney representing you, a foreign home or business address is fine. You can file as an individual or a business. No extra cost or paperwork.

Using a foreign application or registration as your filing basis costs an extra $50 per class, because the goods and services wording has to be adapted to the U.S. Trademark Identification Manual. We invoice that separately after you submit the form.

Get started now.

Either works. Filing under a business entity means you won't have to reassign the trademark if you sell the business.

It also keeps your personal details out of public search results. Websites crawl the USPTO database, so individual filers often see their name, mailing address, and country of citizenship show up on Google.

A flat $800 to draft and file a response that requires legal argument — for example, a refusal based on a likelihood of confusion, meaning your name is too close to one already registered. This price applies when we take over an application you already filed.

Two applications are required. For the same brand, we charge an extra $390 professional fee plus the extra $350 filing fee — $740 more in total for one class.

For most businesses, register the plain-text name first, as its own application. The logo is best handled separately.

You can file one application for a logo containing your name, but we don't recommend it. Redesign the logo later and you risk losing protection for the name.

Choose word, logo, or both on the form.

If you're already selling, we find your website or listing and take a screenshot ourselves. If we can't find it, we'll ask you for a photo of your product or advertising.

Not selling yet? We generally file on an intent-to-use basis. If the application succeeds, a follow-up statement of use is due months later, at $350 per class ($150 government fee plus our $200 fee).

If you're still not selling within six months of initial approval (a Notice of Allowance), you can get up to five six-month extensions, each a bit less than the statement-of-use fee.

These later fees cover deadline tracking, reminders, and specimen help months after filing. Already selling when we file? You won't pay them.

$500 per extra class — $350 to the USPTO, the rest for labor and payment processing.

We can usually tell from your goods and services list, or you can flag it in "Additional Notes." The form only charges for one class, so we invoice extras separately. We never file for multiple classes without asking you first.

See the list of 45 trademark classes.

Look up which class your goods or services fall into.

Most clients only need one class. U.S. protection is generally broad: own the name for pillows and bedsheets, and a competitor selling mattress toppers under your name is in serious trouble.

Generally, no — brand names belong in trademark law, not copyright. Logos are brand identifiers too, so register them as trademarks. You can copyright a logo, but it's far less useful than a trademark.

Softriver Legal

Get Your Free Attorney Clearance Search

15 minutes. No obligation. Straight answer on whether your name is safe to register.

Submitting this form does not create an attorney–client relationship. No attorney–client relationship is formed until engagement terms are signed.

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